Notes
Practical, opinionated writing on domain names, what they are worth, and what happens when one changes hands.
Every post comes out of holding this portfolio: what a registration date actually proves, why the name you want is registered and idle rather than for sale, and the twenty minutes of records between owning a domain and having one that works.
Every Good Name Is Taken. Most of Them Are Doing Nothing.
Around 360 million domains are registered and most have never carried a site. Why the name you want is gone, what its public record tells you before you ask, and what actually happens when one changes hands.
28 Jun 2026 · 16 min read
Read articleYou Bought the Name. Now Point It Somewhere.
A domain you own is not yet a domain that works. The records you need, the order to create them in, and the two settings that take a site offline when they are done at the wrong moment.
27 Jun 2026 · 14 min read
Read article